Change of Scenery ✕ Armoire: A Conversation with the Wardrobe Rental Experts
We’re thrilled to share that Change of Scenery is now available to rent on Armoire — a curated clothing rental platform designed for busy women who want to feel confident and stylish without the overwhelm. Whether you’re packing for a weekend getaway, looking for a just-right dinner dress, or testing out a new look before committing, Armoire gives women options.
We sat down with the Armoire team to learn more about how their platform works, what makes their customer so loyal, and why they thought Change of Scenery would be a perfect fit.
For those who aren’t familiar, can you give us a quick overview of Armoire? What makes the platform different from other rental services out there?
Armoire is a clothing rental service that helps busy women look effortlessly stylish without the time, clutter, or commitment of traditional shopping. It’s liberating, and the impact goes beyond the closet. When a woman feels confident in what she’s wearing, it shows. She speaks up more boldly, moves through rooms with purpose, and brings her full self to the table. And every time she takes her seat, the world gets better.
While she changes the game, we change her armor. Members have access to a massive closet of high-end pieces for work, travel, events, or just everyday life. There is always something new and impressive to wear—literally. New styles come in every single day.
There are quite a few ways Armoire stands apart in the wardrobe rental space. One thing women notice right away is the personalization. Members take a quick style quiz when they sign up and our algorithm instantly presents a curated closet for them. Developing this technology was critical for us because the ambitious Armoire woman has little time for endless scrolling.
We go further by offering free one-on-one personal styling for all members. Our professional stylists are the real deal. Their work is highly praised—even Cosmo took notice and named Armoire “Best for Personal Styling.”
We often hear members appreciate the flexibility of our service. With Armoire, you get to hang on to your current items until your next case arrives. With other clothing rental companies, you're stuck waiting out a two-way shipping lag. That’s just not practical for our customers who have full calendars. We also offer a true unlimited plan, which is rare in the rental space. Members on this plan can swap pieces as often as they’d like.
At the end of the day, we’re here to help women save time, feel confident, and enjoy their wardrobes more.
Armoire originally focused on wear-to-work pieces, but you’ve expanded into lifestyle and vacation looks (like ours!). What inspired that evolution?
The Armoire woman is a Boss Lady, so yes, she needs professional clothes. But she lives a robust, multi-faceted life. And here’s the thing: once she falls in love with renting, her consumer habits change. She doesn’t want to buy anything that will only get a wear or two, even for her off-duty time. Renting is her way of life, so we need to meet all of life’s moments.
Also consider the evolution of societal norms around professional dress, especially since the pandemic. Women are accomplishing big things from home, the carpool lane, the golf course, and so on. “Professional dress” means different things to different women.
Your customer is a woman who’s short on time but still wants to look put together — which sounds a lot like ours. How do you help her feel stylish, fast?
Right—style should support her life, not slow her down. That’s exactly what Armoire was built to do. We take the guesswork out of getting dressed.
Every visit to the virtual closet is designed to be efficient. Our algorithm and our team of stylists curate pieces that match her needs. It’s like having a stylish, trusted friend beat you to the store to gather a bunch of things she knows you’ll like.
There’s also a strong community component among Armoire women. For every item they rent, members are generous with feedback about how things fit and feel. It helps that every piece in our inventory is chosen for its quality, so you already know it’s going to meet expectations.
We know many of your members use Armoire to fill in wardrobe gaps for special occasions or trips. Why do you think vacation-ready styles like ours are resonating right now?
Many of the brands we offer, including Change of Scenery, lean into sustainable design, cheerful prints, and durable fabrics suited for travel. That feels especially aligned with how people want to dress today: consciously and cheerfully. Each piece needs to earn its spot in a suitcase. Our new arrivals from Change of Scenery are lightweight, breathable, and ultra-versatile. Your line transitions effortlessly from beach to dinner, sightseeing to cocktails. That’s a winning formula.
For the woman who’s curious about rental but hasn’t tried it yet — what’s the biggest myth you’d want to bust?
Great question! “Rental is only for special occasions.” It’s not! Many Armoire women use our service as a “wardrobe replacer.” Members rent workwear, weekend looks, date-night outfits, and everyday staples. It’s about building a rotating closet that evolves with you, fits your schedule, and keeps your wardrobe feeling fresh without the clutter.
Once women experience the freedom of always having something great to wear without the pressure to commit, they don’t want to go back. It's less shopping, more style, and a lot more confidence.
Sustainability is a huge part of why Change of Scenery exists — and we know you care about that too. How does clothing rental help reduce fashion waste?
Yes, sustainability is a Northstar for us. Clothing rental helps reduce fashion waste by extending the life of each garment and shifting consumption away from the fast fashion cycle.
Instead of buying something new for every occasion and letting it sit in the back of your closet, rental allows one piece to be worn and loved by multiple people. That means fewer garments are produced overall, fewer end up in landfills, and each item gets maximum use. We carefully maintain our inventory to ensure high-quality pieces stay in rotation as long as possible. We also invest in brands that prioritize durability and sustainability, so garments are built to last. We actually have an upcycling department that reinvents textiles that no longer meet our quality standards and we put those one-of-a-kind creations into rotation too. Whatever it takes to keep garments out of the landfill!
What kinds of styles tend to do well on your platform? And what made Change of Scenery stand out to you as a brand to bring in?
On our platform, the styles that tend to perform best are those that strike a balance between versatility, polish, and ease. Our members are busy women who want to look put-together without overthinking it, so pieces that can transition from work to weekend are always in high demand.
Fit and fabric matter a lot too. Members gravitate toward pieces that feel as good as they look. Bonus points if it packs well, resists wrinkles, or layers effortlessly.
Change of Scenery stood out to us because it checks all of those boxes. The silhouettes are effortless but flattering, the fabrics are luxurious but washable, and the pieces can go from poolside to dinner with a quick change of accessories. It’s an easy yes for the woman who wants to pack light but look like she packed perfectly.
We’ve heard that some women rent a style first, fall in love, and then decide to buy it for keeps. How does that usually play out at Armoire?
That “try before you buy” moment is appealing to Armoire members who want to experiment with their style or try something outside their usual comfort zone. Maybe it’s a bold print, a new silhouette, or a designer brand they’ve admired from afar. Renting gives them the freedom to wear it in real life, style it, move in it, and see how it fits into their routine.
It’s the perfect low-risk, high-reward way to shop. If it deserves a permanent place in your closet, we’ll help make that happen. Members get access to exclusive discounted pricing and receive monthly loyalty to apply towards purchases. So when something becomes a forever favorite, they don’t have to send it back.
Can you walk us through how someone gets started?
Of course. First, take the style quiz at armoire.style. That’s how we get to know your preferences, your size, fit, lifestyle, and aesthetic. This helps us curate recommendations for you.
Next, pick your plan. Armoire offers a few membership tiers based on how many items you want at a time. The most popular options are our four-item plan, our seven-item plan, and our unlimited plan.
The fun really begins next when you choose your first case. Browse your curated closet, select your favorites, or work with a stylist. We’ll ship your picks directly to your door for free.
Keep your pieces as long as you want. When you're ready for something new, pick out your next case. When it arrives, send the original styles back in the prepaid bag. You don’t even have to launder them. Cleaning and shipping are included, and FedEx will even get them right from your porch.
What do you say to women who love fashion but hate decision fatigue? How does Armoire help take the pressure off?
We hear this all the time from women who love fashion but hate the stress that comes with constant decision-making. When your day is packed and your energy is limited, the last thing you want to do is hit the mall.
That’s exactly where Armoire steps in.
We take the pressure off by narrowing the choices to what actually works for you. Our algorithm, plus optional input from real stylists, filters through thousands of styles to surface the ones that fit your taste, your body, and your lifestyle. No more endless scrolling, scrambling, or second-guessing.
Are there certain times of year when you see more customers searching for vacation pieces?
The biggest moment tends to be late spring to mid-summer, roughly May through July. This is prime time for summer vacations, weddings, and long weekends. Members are looking for breezy dresses, lightweight sets, and pieces that can go from sightseeing to sunset. Resortwear performs especially well during this stretch and again from December through February. That’s when we see members head off for warm-weather escapes.
At each of these times, Armoire becomes a planning shortcut. Members don’t want to stress-shop for vacation. They just want pieces that feel perfect for the destination, fit the forecast, and arrive ready to wear—and that’s not too much to ask!
What are your favorite pieces from our latest drop on Armoire? (Yes, we’re fishing for compliments.)
The Kristen dress, of course, for all of the reasons members love it. The palm-print two-piece set is a winner too. It brings the energy of vacation mode with none of the effort. It’s a packing dream because you can wear the set together or mix and match for endless outfits.
What would you tell a new Armoire customer who’s eyeing a Change of Scenery style for an upcoming getaway?
Change of Scenery was made for exactly this moment. The fabrics are soft, breathable, and pack beautifully. No wrinkles, no fuss. The silhouettes are flattering without being high-maintenance. These pieces are designed to look elevated and feel easy, which is kind of the dream when you're on vacation, right?
And last but not least — can you give us a peek at what’s next for Armoire? Any exciting features or updates coming up?
Absolutely—we’ve got some exciting things in the works at Armoire! We’re always listening to our members and looking for ways to make the experience even more seamless, personalized, and fun. We’re refining our closet experience so you’ll see even more clothes you’re dying to wear. We’re continuing to expand our inventory with new brands, trend-forward pieces, and even more size inclusivity to ensure every woman can find styles that make her feel confident.
Meanwhile, we’ve launched DOT STYLE on Substack to share ready-to-rent outfit formulas, sneak peeks at styles coming in, and stylist recommendations for specific occasions. Our big fall lookbook is in the works too!
At the heart of it all, our goal is to make getting dressed the easiest, most joyful part of your day.
We'd love to introduce our community to Armoire—do you have a special offer or promo code for our customers to try the service?
Yes! Welcome Change of Scenery friends! Use this link to get up to 60% off your first month plus two bonus items.